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When Arna first entered the world of small business, 20 years ago she quickly realised that bootstrapping businesses was tough! She worked with a series of businesses who couldn't afford the luxury of a consultant, yet wanted to leverage their knowledge to startup their businesses right.
She watched business owners spend hours googling and 'copy and pasting' things from the internet to create their own 'slap and dash' strategies, policies, contracts or similar. It was a really inefficient way to build a business, but it 'got them through'.
This is where the idea of docushop was born. To be able to provide these tools to all businesses, but most importantly startups and give them access to the thousands of tools she and others had that could help them be successful.
Arna spent several years as Executive overseeing a multi-million dollar global technology business. In this role, Arna led a diverse international team that established profitable growth positions in new industrial and geographic markets. She developed her consumer marketing skills as a brand and business leader running several businesses in the fashion industry.
Arna is able to help clients understand challenging or complex business problems from a variety of perspectives. By combining this with her broad management experience, she is able to bring unique perspectives to difficult problems. She is a skilled listener with an ear for the central themes of start-up issues, which she combines with a facilitated and collaborative approach to help clients find the right balance between freedom and focus that drives individual productivity and lasting business results.