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docushop was formed by Arna Jade, the CEO and Founder of IMARI Consulting. Our goal is to defy the old adage of small business start-ups failing within the first three years of business. Through our document provision & coaching services, we help entrepreneurs every step of the way. 

When Arna first entered the world of small business, 20 years ago she quickly realised that bootstrapping businesses was tough! She worked with a series of businesses who couldn't afford the luxury of a consultant, yet wanted to leverage their knowledge to startup their businesses right. 

She watched business owners spend hours googling and 'copy and pasting' things from the internet to create their own 'slap and dash' strategies, policies, contracts or similar. It was a really inefficient way to build a business, but it 'got them through'. 

This is where the idea of docushop  was born. To be able to provide these tools to all businesses, but most importantly startups and give them access to the thousands of tools she and others had that could help them be successful.



Arna is the founder of docushop, IMARI Consulting and VIVIR Labs and brings innovative business and planning processes to clients and their companies. She focuses on working with entrepreneurs and business owners with a honed eye for market innovation and strategic planning. She has 20 years of international experience in consulting, and senior business management in business-to-business, consumer, and government contracting businesses.

Arna has won the 30under30 top entrepreneurs in Australia, she was the only female in WA to be awarded this prestigious honour and was also awarded the NIFNEX Influential 100 in Business in WA 2 years running.

Arna spent several years as Executive overseeing a multi-million dollar global technology business. In this role, Arna led a diverse international team that established profitable growth positions in new industrial and geographic markets. She developed her consumer marketing skills as a brand and business leader running several businesses in the fashion industry.

Arna is able to help clients understand challenging or complex business problems from a variety of perspectives. By combining this with her broad management experience, she is able to bring unique perspectives to difficult problems. She is a skilled listener with an ear for the central themes of start-up issues, which she combines with a facilitated and collaborative approach to help clients find the right balance between freedom and focus that drives individual productivity and lasting business results.

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